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TOKYO—Japanese display maker Sharp Corp. 6753.TO -4.41%will issue new shares in a public offering to raise as much as ¥150 billion ($1.5 billion), people familiar with the matter said. Coupled with funds from business partners, that would pay down about 15% of Sharp's interest-bearing debt, but it won't give the company an edge over leaner, more aggressive rivals. The Apple Inc. AAPL +1.06%supplier needs cash to shore up finances hit by two straight years of record losses, pay for a pension-funds shortfall, and please creditors, two of whom have sent executives to sit on Sharp's board. In the pecking order of priorities, investment in growth areas such as air purifiers and power-saving display technology, is unlikely to rank high. "Any money left for forward-looking investments will be spread thin and it won't make Sharp any more competitive," said Yoshihisa Toyosaki, an analyst at Tokyo-based IT consultancy Architect Grand Design. "Given a chance, ...